Social Media Marketing
A Social Approach To Your Brand's Marketing
We take the time to understand your brand as well as your business goals. This lets us create a custom social media plan for you that incorporates your brand’s voice into our organic strategy while ensuring our paid media strategy is aligned with your KPIs.
Our Social Media Services
Step 1: Consultation
We begin with an initial consultation in order to gain a strong understanding of your brand. Here we will ask questions to learn more about your business and marketing goals so that we can tailor a strategy that is unique to your business.
Step 2: Research And Strategy
In our research phase, we will use all the information gathered from our initial consultation to guide us in researching more about your industry. We look your industry as a whole as well as your local competitors in order to gain a comprehensive understanding of where your brand sits in the market.
After learning about your brand and industry, it is now time to create a social media strategy specifically tailored to your business.
When building your strategy we ensure it works well with the current market dynamic as well as the perception you want to create for your brand.
After the strategy has been created, we discuss it with you thoroughly so that you know exactly what the plan is moving forward.
Step 3: Testing
Now it is time to implement your social media strategy. This typically begins with a short testing phase, where we will use a small budget to experiment with a variety of creatives and ad copy to find what works best.
Step 4: Optimisation
The final step in our social media marketing process is optimisation. Here will begin scaling the best performing ads from the testing phase, in order to generate more leads and sales.
From here we will continue to monitor your campaign’s performance and make adjustments where necessary to keep everything as cost effective as possible.
Step 5: Reporting
From the moment your campaign goes live, we begin tracking and measuring the results. As such, in every campaign we provide you with clear and concise reporting so you can stay up-to-date on the campaign’s performance.