We begin with an initial consultation in order to gain a strong understanding of your brand. Here we will ask questions to learn more about your business and marketing goals so that we can tailor a PPC strategy that is unique to your business.

RESEARCH:

In our research phase, we will use all the information gathered from our initial consultation to guide us in researching more about your industry. We look your industry as a whole as well as your local competitors in order to gain a comprehensive understanding of where your brand sits in the market. It is here that we also conduct keyword research to determine which keywords are most appropriate for your brand.

STRATEGY:

After learning about your brand and industry, it is now time to create a PPC strategy specifically tailored to your business.

Oncethe strategy has been created, we discuss it with you thoroughly so that you know exactly what the plan is moving forward.

Now it is time to implement your PPC strategy. This typically begins with a testing phase where we will use a small budget to experiment with a different ad variations find what works best.

The final step in our PPC process is optimisation. Here will begin scaling the best performing ads from the testing phase, in order to generate more traffic, leads and sales.

From here we will continue to monitor your campaign’s performance and make adjustments where necessary to keep everything as cost effective as possible.

From the moment your campaign goes live, we begin tracking and measuring the results. As such, in every campaign we provide you with clear and concise reporting so you can stay up-to-date on the campaign’s performance.