Capture And Convert Those Searching For What You Offer
Pay Per Click advertising, also known as PPC (or sometimes Google Ads), ensures your advertising budget never goes to waste. This is because you only ever pay when people actually click on your ads. PPC advertising is an effective ways to position your brands in front of customers with a high intent to convert. By working with EPIQ Media, our PPC specialists can increase your search engine visibility getting you near-immediate results.
Our PPC Advertising Process
Step 1: Consultation
We begin with an initial consultation in order to gain a strong understanding of your brand. Here we will ask questions to learn more about your business and marketing goals so that we can tailor a PPC strategy that is unique to your business.
Step 2: Research And Strategy
In our research phase, we will use all the information gathered from our initial consultation to guide us in researching more about your industry. We look your industry as a whole as well as your local competitors in order to gain a comprehensive understanding of where your brand sits in the market. It is here that we also conduct keyword research to determine which keywords are most appropriate for your brand.
After learning about your brand and industry, it is now time to create a PPC strategy specifically tailored to your business.
Oncethe strategy has been created, we discuss it with you thoroughly so that you know exactly what the plan is moving forward.
Step 3: Testing
Now it is time to implement your PPC strategy. This typically begins with a testing phase where we will use a small budget to experiment with a different ad variations find what works best.
Step 4: Optimisation
The final step in our PPC process is optimisation. Here will begin scaling the best performing ads from the testing phase, in order to generate more traffic, leads and sales.
From here we will continue to monitor your campaign’s performance and make adjustments where necessary to keep everything as cost effective as possible.
Step 5: Reporting
From the moment your campaign goes live, we begin tracking and measuring the results. As such, in every campaign we provide you with clear and concise reporting so you can stay up-to-date on the campaign’s performance.
“We had a 20,000% increased in web traffic in just 3 months! It is staggering!”