Brand Strategy
Cut Through The Noise, Find Your Audience, And Delivery Your Brand's Story At Its Best
At EPIQ Media, we help our clients to navigate the complexity of branding to bring about clarity and focus to their business. We are dedicated to creating authentic brand stories and use journalistic methods to create the largest possible value for both your budget and your audience. We’ll help you to discover who your most lucrative target audience is, develop messaging that speaks to them directly, position your service as the best in class in the market and make it easy for them to engage and consume.
Our Brand Strategy Process
Step 1: Market Discover
Where is the gap in the market? It’s all about research. Our job is to work with you to identify the potential clients who need and want what you have to offer, analyse your competitors, and find the sweet spot where long-term customer relationships grow.
Step 2: Brand Strategy Development
Once the discovery is complete, our team will develop a brand strategy unique to you and your product and/or services. We will build your brand identity and services messaging based on the brand promise – Why my brand?
Step 3: Identifying And Engaging Your Target Customers
Now that we know what is special about your brand and product/services, the matchmaking begins. Winning clients and customers are a courtship process, and we’ve got you covered from first date to going steady. Like any healthy relationship, it’s a two-way street. We will listen more than we talk and build trust through dialogue and evidence-based decisions.
Step 4: Creating Your On And Offline Communications And Promotion Strategy
What do YOU need? There’s a lot of noise out there. We don’t sell you a canned marketing strategy full of check boxes – we draw on years of experience and a sincere belief in what you do and create a bespoke approach to marketing your services to the targeted clienteles.
Our Additional Work
