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5 Common Mistakes Brands Make On Social Media

You’re finally in a routine – you’ve created all of your social media accounts and you’ve started posting regularly. While this is a fantastic start, it’s also possible that your brand is making at least one of these common mistakes, which may be sabotaging your success.

Do any of these common social media pitfalls sound familiar to you?

1. Being On The Wrong Platform

You don’t necessarily need to be on every social media platform.

On the other hand, if you’re only focusing on one or two platforms to begin with, you’ll want to make sure your audience is actually using them.

This way you can be sure that you’re not wasting your time and/or money investing in a platform your audience isn’t active on.

2. Not Having Clear Objectives

How often do you think about what your objectives are when planning your posts?

Do you ever consider what you actually want to achieve with your posts?

Oftentimes brands just don’t consider the purpose of their posts and if their content is in line with this purpose. Brands should be creating content based on a variety of objectives, such as brand awareness, engagement, lead generation, and sales.

In every post you publish, you want to decide what you want to achieve and how you’ll measure success based on this objective. This way you’ll be able to judge if your posts are getting you the results that matter.

3. Only Posting Sales-Focused Content

As we mentioned in the previous point, your content strategy should focus on a few different objectives rather than just one.

One of these objectives is indeed sales.

These types of posts are definitely necessary and if delivered in the right way can even be fun – almost like a friendly conversation with your audience.

Sales-focused posts are only a problem when you start to post them too often. If more than half of all your posts are trying to sell something, it’s quite possible that you’re trying to sell a little too much.

If this sounds like you, then it might be time to take a step back and focus more on other areas like brand awareness and engagement.

4. Never Replying To Comments

The way you interact with your audience says a lot about your brand. If you never reply to messages or comments, then people may see this as a red flag for your business.

If you don’t make an effort to reply to comments and messages, people can only imagine the type of service they would receive if they actually became a paying customer.

5. Creating Content That’s Not Engaging

While there are many different reasons why you might not be achieving the level of success you hoped for on social media, sometimes it’s as simple as not creating content that’s engaging enough.

On of the best ways to discover what your audience engages with the most is to test a variety of different posts throughout the month.

Don’t just post the same things like normal  – mix it up!

Then, at the end of the month you can review the results and see what people engaged with the most. You can then use these new insights to better inform your content strategy in the future.